Scott Bader approached Effect to look at modernising their aging and slow WordPress site that had become unwieldy and difficult to maintain.

Using Nuxt and Storyblok with both directory-level and field-level translations, we built a multi-lingual and multi-locale website that serves (as of Aug 2025) three different markets; North America, Asia-Pacific and the rest of the world, with optional translated versions in some of these regions.