Dan Farrow > Designer
I've been designing websites since the late nineties, when web designer and webmaster were the catch all roles. I have lived through iterations of fixed width, responsive, mobile-first, gradients, no gradients, drop shadows, no drop shadows, gradients again...
It's safe to say I've seen a lot of change in the industry as regards design. Although I no longer class myself as a designer, I still dabble occasionally, particularly for freelance.
Web Design Work
The Body Art Academy
The design for The Body Art Academy needed to be somewhat stylish to match the type of customers they wanted to attract, so a modern, clean look with juxtaposition images and text was designed to do just that. This was a brand new website, so was designed from scratch.
Formula One Gym
The original design wasn't awful by any stretch, but probably just a little tired and needed a bit of modernising. The gym market is highly competitive, so the owners were keen to get across to their potential clients their unique selling points and why to use this gym, as well as injecting some colour into the site.
With no current website, Effico Ltd needed a digital online presence. A website was made that was designed to attract both domestic and commercial customers, all designed with conversion and SEO in mind.
An old WordPress theme that wasn't really maintained and had no real character was replaced with a fresh, new design that helped showcase the extent of work the company can carry out. Designed to convert visitors into enquiries and be SEO friendly, Sheringham Flooring is looking to become the main contender in the region for flooring.
This was a redesign of my own work, originally built circa 2015. The functionality and layout of the site was tired, so a fresh redesign and build was needed to keep the group's internet presence professional and modern. A tip of the hat to George Wood for the font assist.
An old school, left aligned site was the predecessor, and even in 2014 it was looking very dated. Sheringham Lifeboat are lucky to be aligned with a professional photographer, so taking their photos and working up a new design was a simple enough process.
Arcadia's design had become dated, sporting some odd behaviours and broken layouts over years of changes and updates. Arcadia wanted a fresh design to begin their 2019, but also something easy to use for their existing clientele.